At Bukhara State Technical University, the “100 New Brands” project was held at the initiative of the Ministry of Justice of the Republic of Uzbekistan, in cooperation with the World Intellectual Property Organization (WIPO), the Chamber of Commerce and Industry of Uzbekistan, the khokimiyats of Samarkand and Bukhara regions, as well as the International Trademark Association (INTA) and the Turkish Patent and Trademark Office (TÜRKPATENT).

The project is aimed at developing regional brands, supporting small and medium-sized enterprises, enhancing the legal awareness of entrepreneurs, and expanding the export potential of local products.